Whether you are starting up your business or you want to create brand awareness and generate more revenue for your existing company, you need to choose the right SEO agency that has the best strategies. The following are guidelines that you should follow when selecting an SEO agency.
Different SEO companies offer different services, hence you need to determine your requirements to be able to choose the right agency for your company. After you have identified your goals, lay down your expectations to the company to help you make the right hiring decision. For instance, if you are looking to boost your leads or increase exposure, you want an agency that will come up with strategies to meet these goals.
When selecting your SEO company, it is important that you go through their past projects, case studies, online reviews and testimonials. Get at least three references and ask them if they have seen positive results working with the potential SEO company. If an SEO agency is not willing to show you their portfolio and provide you with references, then they may not be a good fit for you.
Check the company’s website to see their SEO efforts so that you decide if they will be able to handle your project. You can do this by searching for their company name to see if it shows up first in the results.
However, it is not a good idea to rate the company’s SEO efforts by looking at their rankings in search engines because the company may be newer than other SEO agencies.
Choose an SEO company that will maintain constant communications and update you on any changes that they make on your website. Some SEO companies will send you updates weekly while other companies will update you once in a month. With the changes in technology, you want an agency that you can trust with access to your website in order to receive regular updates.
In order to get better results, a competent SEO agency will evaluate your site first before making any critical decisions. Similarly, they should design your website to improve user interaction and make it user friendly with the right alignment, font, and relevant context. The website should take seconds to load otherwise you will lose potential customers to your competitors.
Choose an SEO firm that will work correctly without violating any rules of Google. In order to avoid penalization, ensure that you choose an agency that will stick to these guidelines for long-term traffic growth.
It is important to know the duration that the company will take to complete your website. After you have narrowed down your list, ask the remaining company to provide you with estimates for their services. An estimate will help you to know what services you are paying for and the pricing structure.